Apple’s AI innovation at WWDC: A strategy to revive iPhone sales amidst tough market conditions

Apple’s developer conference on Monday was about more than infusing its software with the latest artificial intelligence technology, including from ChatGPT.

It was also about selling more iPhones.

Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base of more than 1 billion customers and to reverse a sales decline for its biggest-selling product.