Meta to train AI model on European data as it faces privacy concerns

Meta wants to use data from users in privacy-conscious Europe to train its artificial intelligence models, the social media giant said Monday as it faces concerns about data protection while battling to keep up with rivals like OpenAI and Google.

The company, which owns Facebook, Instagram and WhatsApp, said that in order to better reflect the languages, geography and cultural references” of its users in Europe, it needs to use public data from those users to teach its Llama AI large language model.