Apple sets vision for unified AI strategy at developer conference

Apple laid the foundation to bring artificial intelligence to the iPhone, iPad, and Mac, sending a strong message to the industry that it is ready to head into a new era on its own terms. On Monday, the company showcased tools and features at its annual Worldwide Developers Conference in Cupertino, California, demonstrating how it plans to capitalize on the AI boom and become a major player despite being a later entrant.

The artificial intelligence capabilities called “Apple Intelligence” are part of a new platform, with the company describing the technology as personalized, safe, and deeply integrated into the operating systems.