Meta faces call in EU not to use personal data for AI models

A Meta plan to use personal data to train its artificial intelligence (AI) models without seeking consent came under fire from advocacy group NOYB on Thursday, which called on privacy enforcers across Europe to stop such use.

NOYB (none of your business) urged national privacy watchdogs to act immediately, saying recent changes in Meta’s privacy policy, which come into force on June 26, would allow it to use years of personal posts, private images or online tracking data for the Facebook owner’s AI technology.