BigBasket to add electronics in its Q-commerce pack

Online grocery firm BigBasket is in talks with sister company Croma to sell electronics through its quick commerce arm BB Now. “We will hopefully strike a deal soon with our sister company Croma,” Hari Menon, co-founder and CEO, BigBasket said on Thursday at India Global Innovation Connect summit.

He added that quick commerce will become multi-category and a more horizontal play than a vertical play. “That’s what we have seen across players. Imagine getting a washing machine delivered in 10 minutes. Maybe 10 minutes would be difficult, say, maybe 20 minutes,” Menon said.