Meta’s Instagram tests YouTube-like ads that you cannot skip: Details here

In a bid to make Instagram more lucrative for advertisers, the social media platform from Meta is testing a new feature called “ad breaks”. With it, Instagram will show you advertisements (ads) that you cannot skip. This means that to continue scrolling the content feed, you will have to watch the complete ad.

The ad break will appear after a fixed number of posts and halt your scrolling to make you watch the complete ad. It is unclear if this change will be applied to reels or stories and the Meta owned social media platform has not provided any information about whether it will be applicable for all users globally.