Instagram reportedly showing 3 to 5 seconds of unskippable ‘Ad Breaks’ for some users

Instagram, the Meta-owned social media platform, is testing a new feature that will show ‘unskippable’ ads when users are scrolling through their feeds. Dubbed ‘Ad Breaks’, Meta seems to be currently rolling out the experimental change to a small group of users.

While the company hasn’t officially said anything about ‘Ad Breaks’, it looks like the social media platform is forcing some users to watch three to five seconds of unskippable ads before they can resume scrolling.