Wipro expands retail media offering in collaboration with Cisco and AT&T

Wipro Limited announced the expansion of retail-focused capabilities within Wipro VisionEDGE+. This, it said, enhanced offering, developed in partnership with Cisco and AT&T, and leveraging Amazon Web Services (AWS), serves as a comprehensive retail transformation platform designed to unlock the full potential of the retail media network.

According to the National Retail Foundation, 80 per cent of all shopping still happens in stores, providing a critical touchpoint for brands and retailers to connect with consumers. Recognizing this potential, Wipro VisionEDGE+ offers a measurable, omni-channel platform for retailers and brands, that complements their existing digital strategies.