Meta’s flagship app Facebook attracting most young adults in 3 years

Meta said on Friday its flagship app Facebook is attracting its highest number of young adults in three years, as it tries to shake the platform’s reputation as the bastion of an older generation.

More than 40 million US and Canadian adults aged 18 to 29 now check Facebook daily, the social media company said, in its first-ever release of such demographic information. Facebook, whose founder Mark Zuckerberg turned 40 last month, marked its 20th anniversary this year.

The growth reflects the company’s efforts in the last few years to recapture the attention of young adults who have been flocking to short video app TikTok, owned by China’s ByteDance.