Balancing innovation with privacy and security in CX technology

Balancing Innovation with Privacy and Security in CX Technology Customer experience (CX) is the holistic journey that customers undergo when interacting with a business, encompassing all touchpoints from initial inquiries to post-purchase support. Its significance lies in its direct impact on customer satisfaction and loyalty, ultimately shaping the success or failure of a business. A negative CX can lead to customer attrition and damage brand reputation, while a positive one fosters loyalty, advocacy, and sustainable growth.