Sony sees streaming service Crunchyroll driving growth as anime goes global

Sony sees its anime streaming service Crunchyroll as a growth driver, the head of its movies business said on Thursday, as the group looks to ride the growth of anime outside Japan.

“Crunchyroll is going to be our primary growth driver at SPE over next few years,” Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra told a strategy briefing.

While the technology and entertainment conglomerate is known for its movies, games and music businesses, Sony is also an anime powerhouse with Aniplex, which made the “Demon Slayer” anime, and Crunchyroll, which has 13 million subscribers globally.