JioCinema sets streaming viewership record with 620 mn reach in IPL 2024

JioCinema, the official streaming platform for the Tata IPL, wrapped up a remarkable season of the cricket league with record-breaking viewership and engagement figures.

The platform reached 26 billion views during the IPL 2024 season, marking a 53 per cent increase from the previous year. JioCinema’s second season of streaming the IPL saw over 350 billion minutes of watch-time, with viewers spending an average of 75 minutes per session, up from 60 minutes last year the company said.