Google Wallet partners with Pine Labs to help manage gift cards within app

Merchant commerce platform Pine Labs, on Thursday, partnered with Google Wallet to integrate its gift card offerings on Google’s app.

This partnership comes nearly three weeks after Google announced the launch of its digital wallet application in India.

With the partnership with Pine Labs, Google Wallet users will be able to store and manage their gift cards journey within the app. The application will nudge customers to use it at the point of purchase.