Google, augmented reality startup Magic Leap strike partnership deal

Alphabet’s Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds.

Magic Leap said in a blog post on Thursday that the two companies have agreed to a partnership. A Google spokesperson confirmed the agreement.

While short on details, the announcement adds to signals that Google may be plotting a return to the market for augmented and virtual reality (AR/VR) technologies that it so far has largely yielded to rivals Meta and Apple.