Dream11 rolls out ‘Yeh Sabka Dream Hai’ campaign

Dream11, a fantasy sports platform, has launched a new campaign titled ‘Yeh Sabka Dream Hai’ for the T20 World Cup. The campaign features the ‘Mothers of India’ supporting Team India and their hopes for victory in the upcoming ICC Men’s T20 World Cup. The campaign includes a character named ‘Mummyji’, played by Ayesha Raza, emphasising a mother’s role in supporting their children, symbolised by the Indian Cricket Team. It will be released on Dream11’s YouTube channel and other digital platforms during the tournament. Additionally, social media initiatives aim to showcase Indian mothers’ support for Team India.