AI promised to upend the 2024 campaign: it hasn’t yet

Artificial intelligence (AI) helped make turnout predictions in the Mississippi elections last year, when one group used the technology to transcribe, summarize and synthesize audio recordings of its door knockers’ interactions with voters into reports on what they were hearing in each county.

Another group recently compared messages translated by humans and AI into six Asian languages and found them all to be similarly effective. A Democratic firm tested four versions of a voice-over ad — two spoken by humans, two by AI — and found that the male AI voice was as persuasive as its human equivalent (the female voice outperformed her AI equivalent).