Uber to offer Seine river cruises, day trips in Paris during Olympics rush

Uber Technologies unveiled a raft of measures on Wednesday, including a tie-up to offer cruises on the Seine river as it looks to meet explosive demand stemming from the upcoming Olympics in Paris.

The ride-hailing platform will offer its “Uber Cruises” free of charge from July 12 to August 3, and customers can also book a day trip that includes a champagne tasting through its “Uber Bubbles” launch.

Uber also plans to make a “significant” investment in driver incentives and discounts for riders. The company did not disclose the amount it is investing in these initiatives.