Mobile OEM marketing in 2024 – Seven reasons why it is not just a fleeting trend, but a must have valuable addition for a growth centric and strategic mobile marketing mix

As a mobile-first economy, India like many of its global counterparts is evolving at a fast pace. The beginning of 2024 saw a total of 1.12 billion active cellular mobile connections, corresponding to 78.0 percent of the country’s population (Source- DataReportal). With smartphones having become a window for consumers to explore and engage with varied elements in their outside world- be they entertainment, fitness, food delivery, gaming, stock trading, and more; brands rightfully so, are scouting for the most fruitful ways of engaging with their target consumers. For marketers, mobile apps have stood out as a pivotal medium to deliver enhanced customer service, boost brand awareness and gain market visibility.