iPad owners keep old devices longer than iPhone users, study reveals

A recent study conducted by Consumer Intelligence Research Partners (CIRP) has uncovered a significant difference in how iPad and iPhone owners handle their old devices. The data, which covers the twelve months ending in March 2024, shows that 67% of repeat iPad buyers choose to keep or pass their old iPads on to family and friends. In contrast, only 41% of iPhone buyers exhibit the same behaviour, opting to retain or hand down their previous phones.