Boston Consulting Group to draw up BSNL’s revival plan

Boston Consulting Group (BCG) will prepare a three-year roadmap to transform state-owned Bharat Sanchar Nigam (BSNL) so that it can effectively compete with private telecom operators.

BSNL will be paying BCG Rs 132 crore for the advisory service, sources said. The key areas on which BCG will advise the loss-making telecom service provider include reducing operational cost, improving revenue, providing better customer experience, leveraging emerging technologies to improve sales, and sales & marketing strategies in line with industry benchmarks.