Dynamic creative optimisation: Leveraging machine learning for tailored ad content

Dynamic Creative Optimisation (DCO) has swiftly risen as a potent tool for advertisers aiming to deliver personalised and captivating ad experiences to their audiences. DCO, based on machine learning, enables brands to automatically change ad content depending on factors such as demographics, browsing behaviour, and even real-time context like weather conditions. Thus, the ad campaigns that use the DCO algorithm have a CTR (Click-through rate) average of 150% higher than campaigns without the algorithm, depending on the format and ad environment (in-app/web), according to the results of A/B tests.