Trai makes ‘140’ series numbers for commercial calls must from July

The Telecom Regulatory Authority of India (Trai) has given time till July to principal entities such as banks, insurance companies, other brands, etc, and their telemarketers to switch to the ‘140’ series of phone numbers to make promotional calls.

For shifting service and transactional calls to the ‘160’ series, the companies have been given time till August, according to officials.

The same assumes significance as amid the ongoing menace of spam calls from 10-digit numbers, with many leading to financial frauds, the consumers now will be able to identify and trust the service calls or transactional calls from 140 and 160 series, officials said.