Malls deploying latest tech to enhance shopping experience

The malls in India are rebooting the shopping experience to woo the modern-day customer by deploying latest technologies. The bottom line is clear: Malls and the stores within have to meet customers where they are, instead of endlessly waiting for them to come to them.

In a bid to stay relevant, malls are tapping into every click, every swipe and every purchase which is leaving behind a digital footprint – a treasure trove of data waiting to unlock the secrets of consumer behaviour.