Adobe extends Adobe Express for Enterprise to empower businesses, enhance content creation for marketing

Adobe, on Wednesday, introduced Adobe Express for Enterprise powered by Adobe Firefly Image Model 3 which can produce photorealistic images with just text prompts. The company emphasises that Adobe Express for Enterprise is designed to be commercially safe, and allows businesses to create or generate branded content in bulk.

Adobe Express for Enterprise is integrated with other tools such as Adobe Acrobat, Creative Cloud, AEM Assets, and Adobe GenStudio, an upcoming end-to-end content lifecycle app. Besides, using GenStudio marketers can reuse the existing brand-approved content and generate newer content for various online channels.