HP rebrands consumer, commercial PC portfolios, launches new AI logo

Global personal computer (PC) manufacturer HP has announced the rebranding of its consumer and commercial PC portfolios in an effort to simplify and streamline its product offerings. The company has also introduced a new logo for its artificial intelligence (AI) computers.

Henceforth, HP’s consumer PCs will come with a prefix of ‘Omni’, while its commercial PCs will be named ‘Elite’, followed by signifiers representing their respective product categories, the company said.