Google rolls out AI-driven ad products

Today, Google rolled out a slew of products namely AI tools for merchants, allowing them to market brands and products. Officially, products have also been unveiled to propel their ad creativity process and performance at scale with Google AI.

The new tools for retailers include a new profile for e-commerce brands, generative AI features for more effective product imagery, and new immersive ad formats. Google has focused on ‘Brand info at a glance’ through a new visual brand profile right on Search that gives richer results for common shopping queries.