Google brings new artificial intelligence-powered updates to advertisements

Tech giant Google launched new Artificial Intelligence (AI) tools to help merchants better market brands and products at a Google Marketing Live event on Tuesday.

The tools for retailers include a new profile option for e-commerce brands, generative AI features for more effective product imagery, and new immersive ad formats.

“Businesses need to be on every surface with creative assets that capture people’s attention. Until now, it has felt impossible to do this at scale, but that’s changing with generative AI. This technology is helping us better meet advertisers’ needs and unlock new possibilities across the marketing process,