Blogger’s Park: Make ads relatable
By
Binu Mathew
Artificial intelligence (AI) is the reality that we live with today. Any professional who aims to deliver superior quality cannot ignore the value that AI provides, especially marketers. The future of performance marketing lies in the collaboration between humans and AI. In the course of our work, we regularly witness the vast array of benefits that AI provides to support marketers through various stages of the performance marketing lifecycle.