Same-Day Delivery: Thriving in the era of Quick Commerce
By
Binu Mathew
E-commerce in India has grown exponentially since the onset of the COVID pandemic, with the emergence of brands catering to various consumer needs. From traditional brick-and-mortar stores transitioning to digital platforms to the rise of D2C (direct-to-consumer) brands offering a diverse mix of products— consumers now have a plethora of options available at their fingertips.
Over the last decade, marketplace giants have transformed categories across the board, from electronics, personal care, to groceries, fundamentally reshaping the way we approach shopping.