Microsoft’s new AI computers will revive PC-Mac rivalry: CEO Nadella

Microsoft Corp. Chief Executive Officer Satya Nadella is betting a new generation of computers with specialised artificial intelligence chips and faster performance will revive the long-running rivalry between Windows PCs and Apple Inc.’s Mac.

“Apple’s done a fantastic job,” Nadella said in an interview with Bloomberg Television on Monday. “We now want to bring real competition back to the Windows versus Mac.”

Microsoft unveiled a new category of AI-focused PCs called Copilot+PC. Thanks in part to a chip dedicated to AI processing, the company said, the machines from Microsoft’s Surface line and other manufacturers will be more powerful and 58 per cent faster than Apple’s top-of-the-line MacBook Air M3. The new hardware will start at $1,000 and ship on June 18.