Embracing userization to power the future of technology

In today’s fast-paced business landscape, fueled by the whirlwind of digital evolution, the only constant is the irreplaceable value of technology centered on user needs. As organizations strive to adapt to new modes of operation and leverage digital tools to drive growth, userization emerges as a powerful concept for making technology more user-centric rather than expecting users to innately be technology proficient. The resulting technology makes it simple and intuitive for users to act, collaborate, and complete tasks seamlessly. The key to enhancing user engagement lies in understanding that each user’s unique background and tech skill dictate their distinct digital experiences and challenges.