WhatsApp marketing for fintech businesses

Digital marketing has been evolving with time. In today’s age, just sending emails & SMS won’t blow up your sales; it’ll barely scratch your business’ sales potential. That’s why, to be relevant to their target audience and connect with them effectively, businesses are constantly seeking innovative engagement strategies. In recent times, WhatsApp, with its massive 2.3 billion monthly active user base has emerged as a powerful tool, especially for fintech enterprises.