‘Amazon Bedrock brings Gen AI capabilities closer to Indian businesses’: Guru Bala from AWS

“Every organisation is now looking to innovate with generative AI so that they can offer better customer experience,” said Guru Bala, head of solutions architecture for specialised services at AWS India and South Asia. At the AWS Summit in Bengaluru on May 15, the company made its Amazon Bedrock platform generally available in the Asia-Pacific (Mumbai) Region allowing broader access to generative AI.

On this occasion, indianexpress.com sat with Bala to discuss how the cloud provider is empowering Indian businesses with Amazon Bedrock, AWS’s machine learning platform used to build generative AI applications.