Start-ups and GCCs lead in AI adoption in India, says EY report

Startups and Global Capability Centers (GCCs) in India are the leading firms in artificial intelligence (AI) adoption and are swiftly advancing from proofs of concept to production stage with Generative AI (GenAI), while domestic legacy enterprises are lagging as they are more cautiously evaluating the enterprise-grade functionality and reliability of the technology, said a study released on Thursday.

Conducted by professional services firm EY, the report titled ‘Is Generative AI beginning to deliver on its promise in India? – AIdea of India Update’, notes that just 15-20 per cent of the proofs of concept by domestic legacy enterprises have been rolled out into production compared to 30-40 per cent from GCCs that are rapidly embracing GenAI for innovation.