Netflix nears deal for 2 NFL games on Christmas, extending push into sports
Netflix Inc. will air two National Football League games this Christmas Day, in the streaming TV giant’s latest push into live events.
The three-season pact will also see Netflix host at least one Christmas game in both 2025 and 2026, the league and the company announced on Wednesday.
“Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports and more,” Bela Bajaria, Netflix’s chief content officer, said in a statement. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts.”