GCCs and startups lead AI Adoption in India: EY report

Global Capability Centres (GCCs) and startups are at the forefront of AI adoption in India, according to a recent EY report. The year 2024 has seen a surge in innovation and implementation of generative AI (GenAI) across sectors. Companies have been actively launching proofs of concept (POCs) and bringing GenAI-powered applications into production. Big tech vendors have introduced their models to the Indian market, while start-ups have driven rapid innovation, particularly in language technology and GPU cloud services.