Premium TVs to drive growth in segment for LG, expects to grow at 30%

In a major boost to its premium TV portfolio, LG Electronics on Wednesday launched 55 new AI-driven models, ranging from 43-inch to 97-inch, to tap into the growing Indian market for bigger screen sizes and retain its position as the market leader in the category.

“Currently, the majority of the Indian market is at 32-inch. However, that market is not growing as the customers are increasingly looking to buy screen sizes upwards of 43-inch,” Abhiral Bhansali, business head- home entertainment at LG Electronics India, told Business Standard, at the launch of the new TV models here.