Over 86% senior execs using AI for driving revenue growth: TCS study

A new study by Tata Consultancy Services highlights how artificial intelligence (AI) is revolutionising industries by enhancing efficiency, driving innovation and enabling data-driven decision-making. Despite these advancements, the study also reveals a notable reluctance among senior executives to fully embrace generative AI (GenAI).

A TCS report, titled TCS AI for Business Study, reveals that over eight out of ten (86%) senior business leaders have already deployed AI to enhance existing revenue streams or create new ones.