E-commerce cos back govt proposal to make anti-fake review rules mandatory

Major e-commerce companies in India on Wednesday backed the government’s proposal to make mandatory compliance with quality norms for consumer reviews, the consumer affairs department said on Wednesday.

At a meeting held here, representatives from Amazon, Flipkart, Google and Meta, among others, endorsed the proposed quality control order to implement the IS 19000:2022 standard on ‘online consumer reviews’, according to the department.

There was a consensus that the order is important to protect consumer interests from misleading reviews on shopping websites and apps, it said, adding that the draft order will be put up for public consultation.