Anthropic taps Instagram co-founder as product chief

Artificial intelligence startup Anthropic has appointed Instagram co-founder Mike Krieger as its chief product officer, the company said on Wednesday, it looks to spruce up its AI offerings and get ahead of rivals.

Krieger will oversee the company’s product engineering, management and design efforts and help bring Anthropic’s AI chatbot Claude to a wider audience, the company said.

The OpenAI competitor has attracted billions of dollars in investment from its backers, Amazon.com and Alphabet , as Big Tech firms look to catch up with Microsoft-backed ChatGPT maker.