86% of executives have deployed AI to enhance revenue: Global TCS study

As many as 86 per cent of senior business executives have deployed artificial intelligence (AI) to enhance revenue streams or create new ones, said a report by Tata Consultancy Services (TCS) on Wednesday.

As many as 69 per cent of businesses are more focused on using AI for innovation and increasing revenue than on improving productivity and optimising cost, said the ‘TCS AI for Business Study’.

Executives are positive about the impact of AI, with 57 per cent reporting “excitement” or “optimism”.