Infosys builds AI analytics platform for Australia’s Spotlight Retail Group

Indian IT major Infosys has developed an omnichannel digital and advanced analytics offering for Australia-based Spotlight Retail Group to enable a hyper-personalised online shopping experience for its customers.

“The improved customer experience has led to a growth of 113% in customer base over 12 months period and 93% in transactions,” Infosys said in a statement.

Leveraging its AI-first offering Infosys Topaz with intelligent insights of customer behaviour, the digital commerce platform will be scalable on-demand and help Spotlight Retail Group meet the significant surge in transaction volumes among customers, it further said.

Melbourne-headquartered 50-year-old Spotlight Retail Group is a $2.5 billion-plus privately-owned and operated family business.

“At Spotlight Retail Group, we are committed to continuously optimize customer experiences as one of our key competitive differentiators. One of the ways that we’ve done this is through greater investment in personalization, and this is core to the digital commerce platform built with Infosys Topaz, leveraging its advanced analytics capabilities. This platform now provides us with deeper customer insights while supporting scalability to meet customer demands and onboarding new brands,” said Tal Lall, group general Manager, digital and omnichannel, Spotlight Retail Group.

Besides enabling personalised customer journeys and new services like Click and Collect and Made-to-Measure for online shoppers, the platform also helps the retailer to better manage inventory, reduce occurrences of order cancellations due to insufficient stock, and faster order fulfillment helping significantly improve customer satisfaction levels.

“The deep insights on consumer behavior and inventory enabled for the Spotlight team highlights the power of Infosys Topaz in helping enterprises become AI-ready,” said Karmesh Vaswani, executive vice president and global head, consumer, retail & logistics, Infosys.