Bharti Airtel’s ‘Xstream Play’ platform crosses 5 mn paid subscribers mark in October

Bharti Airtel Friday said its video streaming service, Airtel Xstream Play, has crossed the five million paid subscribers milestone in October, and it continues to be the fastest-growing over-the-top (OTT) aggregator in the country.

Airtel Xstream Play offers a bouquet of OTT content aggregated on a single app. Customers have access to premium content from partners such as Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, etc., and can watch over 40,000 movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of Rs 148.

“Although India has 40+ OTT apps and a wide selection of premium video content, discovering and paying for this content is challenging. Airtel Xstream Play helps to bring together the largest selection of premium OTT apps under one app and one price,” said Adarsh Nair, CEO – Airtel Digital.

Nair added that Airtel has recently onboarded Alt Balaji, Fancode and Playflix as partners for its video streaming service to fulfill the ambition of having the “widest selection of premium content and twenty million subscribers”.

Airtel said that a wide variety of series, movies, and sporting content has garnered heavy user interest on Xstream Play platform lately.

It noted that 47% of the time on the platform was spent on series such as Scam 2003 and Scam 1992 while movies came a close second with a 37% split led by regional blockbusters such as Carry on Jatta (Punjabi), Por Thozhil (Tamil) and Voice of Sathyanathan (Malayalam). Sporting content has also emerged as a leading genre with the Asian Games and the bilateral cricket series between Australia and South Africa.

The second-ranked Indian telco has also started offering Xstream Play with its selected prepaid plans. Xstream Play provides access to more than 15 over-the-top (OTT) content streaming paltforms. These include Airtel prepaid plans priced at Rs 359, Rs 399, Rs 499, Rs 699, Rs 839, and Rs 999.