End of Nokia? HMD Global to make HMD-branded smartphones

Nokia brand licensee HMD Global recently announced that the company is establishing itself as a new smartphone brand, as per an announcement from HMD’s CEO and Chairman Jean-Francois Baril.

On LinkedIn, he wrote that HMD-branded mobile devices and Nokia will co-exist. “We are establishing an original HMD brand. You can expect to see a new portfolio of HMD branded mobile devices, as well as Nokia devices and collaboration with exciting new partners,” the post read.

Another report states that this “announcement” and a potential HMD brand was on the cards, as per EUIPO filings. The company hasn’t moved its HQ and it continues to be a Finnish brand.

Notably, HMD Global first launched a Nokia-branded smartphone in 2017 when the Nokia 6 was debuted, and Indian consumers paid respect to the legacy of Nokia. The company soon shifted to flagship smartphones. However, seeing the competition, it chose to stick to mid-range and entry-level smartphones which is a big market in India.

Another report states that this “announcement” and a potential HMD brand was on the cards, as per EUIPO filings. The company hasn’t moved its HQ and it continues to be a Finnish brand.

Notably, HMD Global first launched a Nokia-branded smartphone in 2017 when the Nokia 6 was debuted, and Indian consumers paid respect to the legacy of Nokia. The company soon shifted to flagship smartphones. However, seeing the competition, it chose to stick to mid-range and entry-level smartphones which is a big market in India.