Vodafone Idea brings Choice plans to postpaid users with customised benefits

Vodafone Idea on Saturday launched ‘Choice’ plans for its postpaid users, allowing them to bundle the benefits that are most relevant to their needs.

“Vi today announced an industry-first initiative ‘Choice’, which enables its postpaid users the freedom to opt for exclusive lifestyle benefits across Entertainment, Food, Travel, and Mobile Security,” the telecom operator said.

Under this new proposition, Vi Individual and Family Postpaid users can opt for a range of benefits from a partner of their choice across four categories of Entertainment (OTT): Amazon Prime, Disney+ Hotstar, SonyLIV, and SunNXT; Food: six months subscription to EazyDiner; Travel: 1-year subscription of EaseMyTrip; and smartphone safety which includes a 1-year subscription of Norton antivirus protection for one mobile device.

In addition to this, Vi users also get access to benefits such as Vi Games, Vi Music, Vi Jobs & Education, and Vi Movies & TV.

“Vi Max is not only about connectivity but also designed with an intent to empower our valued customers to determine the features that are most useful for an optimal experience as well as value for money. By integrating preferred OTT subscriptions, enhanced security measures, and lifestyle privileges, we’re delivering a holistic solution that resonates with the digital lifestyle of today’s users,” said Avneesh Khosla, CMO, Vi.

Vi’s new proposition is applicable to Vi Max Individual plans priced at Rs 401, Rs 501, Rs 701, and Vi Max 1101, as well as, to Vi Max Family plans priced at Rs 601, Rs 1001, and Rs 1151.

Recently, the telecom operator also launched its ‘Vi One’ converged proposition that bundles mobile, fiber, and over-the-top (OTT) subscriptions to offer greater convenience and value to its users under a single plan.

It has been launched in 12 cities across three circles of Mumbai, Maharashtra and Gujarat. “While we are currently testing this out with our own You Broadband, we shall soon roll out this proposition in other markets in partnership with other broadband players,” Vi chief executive Akshaya Moondra said in the telco’s latest earnings call with analysts.