Xiaomi India ropes in Disha Patani as brand ambassador for audio, mobile accessories

Xiaomi India Wednesday said it has appointed Bollywood actress Disha Patani as the new brand amabassador for Redmi audio and mobile accessories.

According to Xiaomi India, Patani will kick off her first campaign for the brand with the endorsement of the upcoming Redmi Buds 4 Active.

“The actor will be seen performing audacious stunts in the new campaign for the Redmi Buds 4 Active, the ultimate wireless earphones offering exceptional audio immersion,” said the brand in a statement.

“Disha Patani’s dynamic and energetic personality aligns perfectly with the essence of Redmi audio and mobile accessories, as reflected in our tagline, ‘Rise. Never Fall’. We are confident that our collaboration with Disha will elevate our brand ethos and further establish strong connections with our customers,” said Anuj Sharma, Chief Marketing Officer at Xiaomi India.

“It’s a pleasure to be associated with the Xiaomi family. I look forward to being a part of this journey and contributing to the growth of Xiaomi India,” said Patani.