Realme ropes in Shah Rukh Khan as India brand ambassador

Smartphone brand Realme has appointed Bollywood actor Shah Rukh Khan as the brand ambassador. The announcement comes ahead of the launch of the Realme 11 Pro 5G series in the country.

“By joining forces with an iconic personality and an inspiration to millions, Tealme is showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth,” Realme said in a statement Thursday.

The brand said that the first product that Khan will be endorsing is the Realme 11 Pro 5G series.

“The brand’s unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of realme globally,” said Khan.

“We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand’s philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users,” said Tao, Chief Marketing Officer at Realme India.

According to Counterpoint Research, Realme’s shipments declined 52% year-over-year in Q1 2023, which eroded the brand’s share to 9% compared to 16% in the corresponding quarter of the previous year.

At the fifth rank, Realme continued to face challenges such as inventory build-up and unfavourable market conditions in the sub-Rs 10,000 segment. It is now focusing on offline retail to expand consumer base. The brand also launched the C55 series, which did well during the quarter, accounting for 11% of its shipments, according to the research firm.