Airtel Payments Bank appoints Shilpi Kapoor as chief marketing officer

Airtel Payments Bank Tuesday appointed Shilpi Kapoor as its Chief Marketing Officer (CMO) to oversee the marketing and corporate communications function for the bank.

Kapoor will be the bank’s Executive Committee member and will be working closely with Airtel Payments Bank MD and CEO, Anubrata Biswas, according to an official statement.

Kapoor would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations, the statement added.

“Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position,” said Anubrata Biswas, MD and CEO, Airtel Payments Bank.

“Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story,” said Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank.

Kapoor comes with over 19 years of experience in Brand Management, Sales and Marketing, BFSI, telecom, auto and FMCG brands.

Prior to joining Airtel Payments Bank, she was with American Express as Director of Marketing, where she led the brand strategy and communications.

She has also worked with Bharti Airtel in various capacities, such as Assistant Manager (Marketing Communications), Manager – Channels and Alliances, Manager – Marketing Acquisitions (B2C), and as Head – Marketing & Communications of the Sunil Mittal-led telco.