Advantage Club, Hunter Games to bring hyper casual gaming to firms

Advantage Club, an employee engagement and benefits platform, has partnered with Hunter Games to bring hyper casual gaming to its corporate clients.

The initiative has received more than a million hits within the first week of launch, it said.

“Increasingly, corporates have been using new formats of engaging their employee base and in fun ways. What could be more relevant than gaming,” Sourabh Deorah, chief executive of Advantage Club, said. “Today we run gaming contests and programs for large corporates with very strong traction. We have in our collaboration with Hunter Games built a powerful play for rewards along with this.”

Hyper casual gaming, aimed at increasing employee engagement during the pandemic, is being evaluated by companies includingMphasis Ltd., Concentrix, EY, Maruti Suzuki (India) Ltd. and Punjab National Bank.

Commenting on the partnership with Advantage Club, Hunter Games’ co-founder and CEO Dushyant Saraswat said, “Hyper casual gaming-led engagements need to have solid outcomes and that is our magic. Our games all work on a very evolved points ecosystem allowing Advantage Club to unlock powerful cross sell opportunities with the top employee bases.”

Hunter Games is one of India’s largest gamification and retention platforms engaged in developing bespoke hyper-casual gamified moments into its client’s apps and websites.