Vodafone Idea partners Hungama to launch premium video on-demand service for users

Vodafone Idea (‘Vi’) on Monday said it has partnered with over-the-top (OTT) content player Hungama to launch a Premium Video on Demand (PVOD) service on Vi Movies and TV app for both prepaid and postpaid customers.

The first of a kind partnership is aimed at bolstering the growth of the digital ecosystem in India and will allow Vi customers to watch more than 380 movies including Christopher Nolan’s Tenet in four languages–Hindi, English, Tamil, and Telugu.

Tenet will now be available to Vi customers at a price point of Rs 120 along while other movies will be available at Rs 60.

Users can rent a film title and watch it within a window of 48 hours. Users can also Chromecast the film and watch it on a large screen.

Additionally, titles that will be showcased and will be available for Vi customers, as a part of this initiative are – Tenet, Joker, Birds of Prey, SCOOB, Aquaman, among others.

“Our innovative and partnership-led content strategy has helped us adopt a telco-first approach for content monetisation in this huge untapped market. We look forward to working with like-minded partners like Hungama Digital, to grow this segment,” said Avneesh Khosla, CMO, Vi.

“The integration of Hungama Play’s transactional service with Vi Movies and TV will allow their users to explore and consume an extensive library of the latest Hollywood titles, giving them access to global entertainment on their phones,” said Siddhartha Roy, COO, Hungama Digital Media.